MediaSpectrum™
“The MediaSpectrum System provides a deep view of the performance of network commercial inventory across categories and companies, allowing users see who, where, when, and at what price level units were purchased. It assists users in understanding company and brand media spending in the competitive media landscape. Information about advertising spend can be quickly retrieved and organized by media, category, network and advertiser(s) for in-depth analytical reporting. Detailed breakdown of ratings and audience compositions across many media platforms are also available in the system.
MediaFrontier™
The MediaFrontier System focuses on commercial break, promo strategy, pod position, and exact minute ratings.
It analyzes the commercial breaks in multiple ways and the impact of pod position and composition strategy on program ratings or audience retention and allows theusers to study network schedules, commercial times, pod retentions, and log minute audit. It assists the users in better understanding commercial delivery on exact minute and unit level. it also gives a deep analysis on the quality of promotional strategies, promo quantities and return on promotional investment.
MediaContact™
The MediaContact System provides users with comprehensive rating reports. It enable the users to track the estimated rating based on network / program / telecast level of various viewing types and rank the programs among different networks based on (000), rating, VPVH, etc.... What’s more, the system allows the users to compare the estimated rating with the actual rating and evaluate the performance of the estimates in multiple ways such as actual vs. estimate, year-to-year day part, etc... Various rating files enable the users to track the networks with sufficient data support.
TacticVision™
The TacticVision system consists of 5 sections and 45 applications. It gives users an in-depth analysis of viewing info of networks by different demos and on the time period basis (viewing info such as reach, unique viewer, retention and loyalty of each network, and viewing ranking, etc.. can be conveniently retrieved from this system), it also enables users to perform deep demographic analysis, by network and by brand/sub-brand across any or all audience targets (market breaks). Moreover, the system also provides analysis on consumption and viewing data combined to create "Consumer Ratings". Reach & Frequency for user selected networks, programs, brands and schedules are also available.
LocalVision™
The LocalVision system provides access to a set of applications that give insights to localized media platforms. The system contains applications that analyze television, internet, radio, print, and out of home advertising. It also provides measurements and analytics that allow crucial information to be drawn out from the data. Users may conduct in-depth analysis for audiences and brands within and across each of the markets around the country by using this system.